The math behind Catalyst OS.
These are conservative Year 1 estimates for a U.S. MSP with $500K–$3M in annual revenue. We use industry averages for churn rates, proposal win rates, and client MRR — not best-case projections. We'll sharpen this model against your actual numbers on the discovery call.
Full Stack · All Five Modules · Year 1 Summary
Annual cost
$70,500
What it covers
Five functions, one platform
vs. junior hire
A $55–65K/yr junior hire, fully loaded, covers one function. Full Stack covers five.
How Each Module Pays for Itself
QBR Automation
Client retention improvement from QBRs that communicate real business value
Annual cost
$18,900
Defends renewals
Conservative Year 1 Value
Retaining 1 at-risk $2K–$5K/mo client = $24K–$60K/yr
Key Assumptions
- If your annual client churn looks like 1 in 10 accounts
- Owners commonly describe the QBR conversation as the moment value is judged
- Avg retained client MRR around $3,000/mo for the example
- 1 retention event per year held back as conservative
Churn Early Warning
Catching at-risk accounts 60–90 days early allows intervention before the cancellation email
Annual cost
$23,000
Strong from Year 2
Conservative Year 1 Value
2 retention events per year at $3K/mo avg = $72K/yr
Key Assumptions
- 60–90 day early warning window gives time to intervene
- Intervention works on a meaningful share of flagged accounts
- Value compounds as the client base grows
- Strongest payback from Month 13 onward
Proposal Generation
Same-day proposals instead of multi-day turnaround. Win rate goes up when you respond first.
Annual cost
$17,500
Pays back inside Year 1
Conservative Year 1 Value
2 additional closes/yr at $2K/mo avg = $48K in Year 1 MRR
Key Assumptions
- If your current proposal turnaround sits at 3–5 days
- Catalyst OS turnaround: same business day
- Faster response correlates with lifted win rate in owner conversations
- Avg new client MRR around $2,000/mo for the example
Pipeline Visibility
Forecastable MRR lets you make staffing and investment decisions on data instead of gut feel
Annual cost
$13,100
Fastest payback of the five
Conservative Year 1 Value
1 avoided bad-hire decision = $25K–$50K saved
Key Assumptions
- Cost of a mis-timed hire in a $2M MSP commonly runs $30K–$50K loaded
- Pipeline visibility reduces mis-timed decisions materially
- Deal velocity improvement compounds over time
- Lowest setup cost of the five modules
Content & Authority Engine
Inbound leads from LinkedIn and organic search that don't depend on referrals or cold outreach
Annual cost
$15,000
Highest ceiling of the five
Conservative Year 1 Value
1 inbound close/yr at $3K/mo avg = $36K; ceiling is significantly higher
Key Assumptions
- 8 LinkedIn posts, 2 articles, 1 newsletter per month
- All content in your voice, built around ICP pain points
- LinkedIn authority compounds over 6–12 months
- Inbound leads typically close at higher rates than cold outreach
The Real Year 1 Math, If You’re in the First Cohort
The numbers above are at retail. The first eleven MSPs through the door come in on the Early Adopter Program — meaningful Year 1 savings in exchange for a few light commitments (deploy, feedback, referrals at the upper tiers). The math gets better, and so does the risk profile.
Tier 01 · 3 spots
Founding Architect
All five modules. 75% off setup, 20% off MRR, 12 months locked. Rate stays for life with continuous enrollment.
Save $23,175 Year 1
Tier 02 · 8 spots
Cohort Partner
Any three or more modules. 50% off setup, 15% off MRR, 12 months locked. First-look access on new module betas.
Save up to $14,610 Year 1
Tier 03 · Open
Community Adopter
One or more modules. $1,000 setup credit, 10% off MRR, 6 months locked. First module onboarded in 5 business days.
Save up to $3,700 Year 1
We’ll Model It Against Your Actual Numbers
Book a discovery call. We’ll pull your actual client count, avg MRR, and churn rate into the model and show you the specific module that pays for itself fastest — at retail, and with the Early Adopter Program tier you’d qualify for.
For U.S.-based MSPs with $500K–$3M in annual revenue