Growth strategy firm

We Build the Systems Your Business Needs to Scale.

From content that generates leads to sales processes that close them. We diagnose your growth bottleneck, build the fix, and guarantee measurable results in 60–90 days.

For established businesses doing $200K–$10M in annual revenue

systems online

47

leads

+38%

growth

12.4h

reclaimed

Catalyst OS — cumulative metrics since launch
growth_systems
active
content_pieces_shipped0
leads_generated0+
avg_time_to_first_lead0 days
revenue_operations
active
pipelines_built0
avg_close_rate_lift0%
proposals_automated0
client_outcomes
tracking
founder_hrs_reclaimed0+/wk
avg_revenue_increase0%
engagements_completed0
Two sides of the same problem

Sound Familiar?

Invisible Online

No content engine, no authority, no inbound. You’re the best-kept secret in your market — and your competitors with worse services are getting the calls.

Growth Systems gap

Marketing Runs on Willpower

When you find time, you post. When you don’t, pipeline dries up. No system means no consistency — and no consistency means feast-or-famine revenue.

Growth Systems gap

Leads Die in Your Inbox

No CRM, no follow-up sequence, no pipeline visibility. Every missed reply is missed revenue — and you don’t even know how much you’re losing.

Revenue Operations gap

Sales Process Lives in Your Head

You close deals on instinct and relationships. That doesn’t scale, can’t be handed off, and breaks the moment you’re at capacity.

Revenue Operations gap

Two tracks, one system

We Build Infrastructure That Runs Without You

Most firms hand you a strategy deck. We build the systems, deploy them, and train your team to run them.

Growth Systems

Build the engine

  • Content strategy + 12-week editorial calendar
  • LinkedIn thought leadership pipeline
  • SEO-optimized blog + lead magnets
  • Email nurture sequences
  • Brand positioning + messaging framework
Revenue Operations

Close the loop

  • CRM setup + pipeline automation
  • Lead scoring + routing
  • Sales process documentation
  • Proposal + follow-up automation
  • Revenue dashboards + weekly reporting
How it works

From Bottleneck to Breakthrough

60-Day Sprint or 90-Day Accelerator. Both follow the same proven four-phase system — the Accelerator goes deeper.

01

Weeks 1–2

Sprint + Accelerator

Dual-Track Discovery

Kevin audits growth systems. Lucas audits revenue operations. Together, we deliver a Diagnostic Report that identifies your 3–5 highest-impact growth levers.

Dual-Track Diagnostic Report
02

Weeks 3–4

Sprint + Accelerator

Foundation Build

ICP defined. Sales process mapped. Website wireframes approved. Content calendar drafted. CRM configured with pipeline stages.

ICP + Sales Process + CRM Live
03

Weeks 5–8

Sprint complete at Week 8

Core Delivery

Website goes live. Content engine starts publishing. Automations deployed. Competitive battlecards delivered. Systems tested end to end.

All Core Systems Operational
04

Weeks 9–12

Accelerator only

Scale + Transition

Deep competitive positioning. Sales playbook finalized. Outbound campaigns launched. Revenue experiments running. Founder transition plan delivered.

Full Infrastructure + Handoff
Proof, not promises

Real Systems. Real Results.

service_business
completed
Service Business$1.2M rev
problem

Founder was the entire sales team — 20+ hrs/week on outreach

result

Automated lead pipeline, reclaimed 14 hrs/week, 3 new clients in 60 days

hours_reclaimed14/week
new_pipeline$340K
time_to_roi47 days
digital_agency
completed
Digital Agency$2.4M rev
problem

Feast-or-famine pipeline, inconsistent content, no follow-up system

result

12-week content engine + CRM automation, 40% lead increase in 90 days

lead_increase+40%
content_output3x
time_to_roi31 days
govcon_firm
completed
GovCon Firm$8M rev
problem

Siloed tools, manual proposal process, no revenue visibility

result

Unified pipeline, automated proposals, doubled output without adding headcount

proposals_per_month2x
pipeline_visibility100%
time_to_roi38 days

Client details anonymized — representative results from actual engagements

Diagnose your business

Where Are You Leaking Growth?

Answer 4 questions. Get a personalized recommendation in 60 seconds.

Question 1 of 4Growth Systems

How much of your growth depends on you personally?

Transparent pricing

Investment That Pays for Itself

Fixed project fees. No hourly billing. Results guaranteed or we keep working at no additional cost.

Our clients typically identify $5K–$15K/month in missed revenue during discovery. The Sprint pays for itself in 60–90 days.

Sprint Timeline

Wk 1–2

Discovery + Diagnostic

Wk 3–4

Foundation Build

Wk 5–6

Core Delivery

Wk 7–8

Polish + Handoff

Wk 9–10

Post-Program Support

60-Day Sprint

Foundational growth + revenue infrastructure. For businesses that need systems built quickly at a price point that de-risks the decision.

$12K–$18K/ 60 days

Growth Systems

  • Website or digital presence build
  • Content engine + 12-week calendar
  • 1–2 workflow automations
  • LinkedIn authority build

Revenue Ops

  • ICP definition document
  • Sales process framework
  • CRM setup + pipeline config
  • Competitive battlecards (3–5)

Combined

  • Dual-Track Diagnostic Report
  • 60-day growth roadmap
  • 2-week post-program support

90-Day Accelerator

Everything in the Sprint plus deeper infrastructure for full-scale growth and revenue systems. For businesses ready to invest in complete transformation.

$18K–$45K/ 90 days

Growth Systems

  • Everything in Sprint, plus:
  • Deep competitive positioning (10–15 competitors)
  • 3 pillar content pieces (2,000+ words)
  • Live performance dashboard

Revenue Ops

  • Everything in Sprint, plus:
  • Full sales playbook
  • Pipeline architecture + forecasting
  • Outbound campaign design (2–3 segments)
  • Proposal + quoting system

Combined

  • Founder transition plan
  • Sales + marketing alignment framework
  • Revenue experiment ($5K+ MRR target)

After the engagement: Growth Retainer ($3K–$5K/mo) · Fractional CRO ($5K–$8K/mo) · Project Add-Ons ($2K–$10K each)

The team

Built by Operators, Not Theorists

Kevin builds the engine that generates leads. Lucas builds the engine that closes them. Most firms do one or the other.

Kevin Townsend

Founder & Chief Strategist
Growth Systems

Diagnoses growth bottlenecks, builds content engines and websites, designs workflow automations, and architects the full growth strategy.

Former CMMC ConsultantIntelligence Community Background

Lucas

Chief Revenue Officer
Revenue Operations

Defines your ICP, maps sales processes, builds CRM pipelines with forecasting, creates competitive battlecards, and provides hands-on deal coaching.

15+ Years Revenue LeadershipRSA, Microsoft, Mandiant

Keith Maselli

Delivery & Operations
Implementation

Validates strategy with real founder experience, handles delivery and client communication, QA on every system we ship.

Built & Sold a BusinessFounder Credibility
Common questions

Still Thinking It Over?

Client outcomes

We’re Building Our Proof Right Now

A note on honesty

Catalyst Shift is a new firm. We don’t have a wall of testimonials yet — because we don’t fabricate social proof. As we complete engagements, real client results and quotes will appear here. In the meantime, we stand behind our work with a measurable results guarantee.

Currently onboarding first cohort of clients

avg time from first call to systems live: 14 days

Ready to Stop Being the Bottleneck?

Book a free strategy call. We’ll map your biggest growth levers across marketing and sales, and show you exactly what we can build in 60–90 days.

For established businesses doing $200K–$10M in revenue