Growth Infrastructure for Cybersecurity Companies
You’re great at securing your clients. But your own growth runs on word-of-mouth, founder hustle, and a pipeline you can’t see. We build the systems that change that — in 60–90 days.
MSSPs with No Sales Process
To First Pipeline
Years in Cyber Sales
You’re World-Class at Security. Your Growth Engine Isn’t.
0
No Differentiation
Your website says the same thing as every other MSSP. Prospects can’t tell you apart from the 15 other vendors in their inbox. You’re competing on price because you haven’t given them a reason not to.
1 Person
Pipeline = The Founder
Every new deal starts and ends with you. No systematic BD, no content generating inbound, no outbound beyond your personal network. When you stop selling, pipeline stops.
90 Days
No Visibility Into Revenue
Deals live in your head or in scattered spreadsheets. You can’t forecast, you can’t delegate sales, and you can’t show a PE firm or acquirer a clean pipeline.
Two Tracks. One Engine. Both Sides of Growth.
We don’t do marketing OR sales. We build both — simultaneously. That’s what makes us different.
Content & Positioning Engine
Differentiation messaging that makes you the obvious choice. A content engine that runs on autopilot and positions you as the expert in your verticals.
- Competitive positioning and messaging
- LinkedIn authority strategy
- Content calendar + 6 template pieces
- Website that converts visitors to conversations
Sales Infrastructure
ICP definition so sharp your whole team knows who to target. A sales process with stages, actions, and exit criteria — not just a CRM with empty fields.
- ICP definition with verticals and qualification criteria
- Sales process framework (lead → close)
- CRM architecture and initial setup
- Competitive battlecards for top 5 competitors
Outbound & Pipeline Architecture
Targeted outbound campaigns, proposal templates, and pipeline tracking that gives you visibility into every deal from first touch to signed contract.
- Outbound campaign design for 2–3 segments
- Proposal and quoting system
- Pipeline architecture with forecasting
- Revenue experiment targeting $5K+ MRR
15 Years Selling Cybersecurity at the Enterprise Level
Lucas Dowd has spent 15 years in cybersecurity sales leadership — at RSA, Microsoft, Google/Mandiant, and Palo Alto Networks. He’s sat across the table from CISOs at Fortune 500 companies and knows exactly what makes them buy.
Through Authentic Cyber, Lucas partners with Catalyst Shift to architect the revenue strategy, sales process, and pipeline infrastructure that MSSPs and cybersecurity companies need to scale beyond founder-led sales.
He designs the playbook, defines your ICP, and coaches your team through live deals — so the revenue engine runs with or without him.
Learn more about Lucas at authentic-cyber.com
Start With Proof, Scale With Confidence
Signal Sprint
30 DaysTest the partnership with a focused engagement on one vertical.
- Discovery focused on 1 vertical
- LinkedIn reboot
- Homepage hero + 1 vertical landing page
- 50–100 outbound messages
- Market Signal Report at Day 28
Growth Sprint
60 DaysBuild the foundational growth and revenue infrastructure.
- Everything in Signal Sprint, expanded
- Content engine (6 pieces)
- Lead tracker + CRM setup
- Proposal template + qualification script
- Sales process framework
Growth Engine
90 Days + RetainerFull dual-track engagement with ongoing revenue operations support.
- Full dual-track engagement
- Complete sales playbook
- Pipeline architecture with forecasting
- Outbound campaigns for 2–3 segments
- Ongoing fractional CRO option
Pricing is scoped to your business during a strategy call. Every engagement includes a measurable results guarantee.
Frequently Asked Questions
The MSSPs That Win Are the Ones That Build Growth Infrastructure
Word-of-mouth got you here. Systems get you to $5M, $10M, and beyond. The question is whether you build them now or let your competitors do it first.